HFLFW (Highlights From London Fashion Week)

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Introducing Catalina Serban

We don’t have in our community just expat girls, but true fashionistas, that get to be invited to the London Fashion Week and show us some of the highlights.

Why is LFW important in the fashion world, you may ask. LFW is one of the highest profile fashion events in the world and one of the ‘big 4’ trend-setter in clothing and styling. The other three are: New York, Paris and Milan. If you remember, we have a Milan correspondent as well, but enough bragging 🙂

In order to understand the impact of LFW, know that it generates orders in the region of ÂŁ100m; while the event itself contributes ÂŁ20 million to the London economy in terms of direct spend and attracts visitors from over 25 countries including US, France, Italy, Russia, Middle East, China and UAE.

Now let’s take a look at some of the main attractions:

This is where the magic happens: Somerset House. Even the sun is out!

This is where the magic happens: Somerset House. Even the sun is out!

 

Mixing and matching vintage with designer at Somerset House LFW AW14

Mixing and matching vintage with designer at Somerset House LFW AW14

Electric Angels at Somerset House LFW AW1

Electric Angels at Somerset House LFW AW14

 

Punk never dies at Somerset House LFW AW14

Punk never dies at Somerset House LFW AW14

Canon exhibition LFW AW14

Canon exhibition LFW AW14

Kate Moss with Sir Philip Green at Topshop AW14

Kate Moss with Sir Philip Green at Topshop AW14

 

Full House catwalk show Vivienne Westwood

Full House catwalk show Vivienne Westwood

We’re sure you are curious to know more about our fashionista – Catalina Serban.

It may come as a surprise to you, but she studied economics and one of her passions was…Math! Actually she was quite good at it. After working for many years in advertising, she got in touch with her creativity which led her in field where creative expression holds no boundaries.

I declare open the Games of Nicolas Ghesquiere.

I declare open the Games of Nicolas Ghesquiere.

 

She had her arm on me and we were getting a picture taken and I was having a Jean-Paul Sartre moment where all I could feel was her hand on my shoulder. There were no cameras, there was no line, there was just the hand of Isabel Marant pour H&M on my shoulder...feeling blessed

She had her arm on me and we were getting a picture taken and I was having a Jean-Paul Sartre moment where all I could feel was her hand on my shoulder. There were no cameras, there was no line, there was just the hand of Isabel Marant pour H&M on my shoulder…feeling blessed

All about "on the road" is a biffy tote

All about “on the road” is a biffy tote

I realize that my tolerance level for bullshit is decreasing rapidly. That’s why I’m checking yours.

I realize that my tolerance level for bullshit is decreasing rapidly. That’s why I’m checking yours.



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I came into this world on a cold morning of January in a small town in the south of Romania. So that, I really enjoy dressing for winter. Layering up a winter look is very challenging and creative process, isn't it? I moved to London coz everyone wears bright colors. And I love colors. In Bucharest, everybody is in black! When I was in my late teens, I was really into hair; I dyed it different colors and had loads of haircuts. After graduating marketing in Bucharest and working for a couple of years in advertising, I've taken up fashion art direction, here in London. As John Galliano observes, London is the essence of fashion, it is the most cosmopolitan city in the world. Hunger, curiosity and its eclectic, electrifying surroundings make it very inspiring. Some people call me a rebel, but I just feel like I'm living my life and doing what I want to do. Aaaaa foremost, I never go out without my biffy tote :)

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